We help brands stand out and engage with new audiences across various social media platforms.
Reach. Engage. Grow.
Social media is now an integral part of public relations and marketing. While it hasn’t replaced conventional media, it has provided a direct route to the end user for businesses. Our social media campaigns are often carried out as part of a wider communications strategy, utilising captivating content with informative messaging and story-telling.
Social media is a place where your interactions with a single customer are visible to the whole world. It allows your company to show a lighter side, react to customer feedback or problems in real time, launch products or announce news or make honest public apologies when things have gone wrong. We’ll help your brand create engaging audience-specific content, but most importantly, we’ll help your brand “listen” effectively to what your customers (and target audience) is talking about. This will help ensure your content can be targeted and interesting.
With so many social media platforms out there, it can be hard for brands to build and maintain an effective profile on each. That’s why we help our clients to identify the most relevant and useful social media platforms for their brand. After all, there’s no point wasting resources on any marketing resource if your customers or target audience aren’t there. From Facebook to Tik-Tok, and Instagram to LinkedIn, we can manage your social media profiles exclusively on your behalf or in collaboration with your in-house team.
Social is all about getting the right content to the right people at the right time. That’s why we spend so much time creating strategic social media content that stands out from the online noise. We create content in line with your wider communications and marketing strategy and target this content to your audience. Whether it’s a video for Facebook or topical thought-leadership on LinkedIn, our social team will create content that delivers. We can also help you utilise user-generated content to boost brand reputation across your social media channels.
There’s no point creating great social media content if it isn’t being seen by the right people. We help our clients grow their social audiences both organically and with targeted ads where appropriate. We use extensive targeting to reach audiences likely to engage with your brand. In addition, we continually monitor every social campaign to ensure maximum ROI. Monitoring online conversations, trending topics, key influencers and community opinion helps us create outstanding social campaigns that deliver.
We love to talk. If you’d like to learn more about our approach to PR and digital marketing, drop us an email or give us a call.