We embed research in the planning process


Good research is the foundation of any well-planned campaign and it is something not just undertaken at the beginning. We carry out research and analysis that spans the beginning, middle and end of campaigns. Our research is broad in scope too, examining and monitoring the environment, your organisation and stakeholders.

It’s essential to connect with your potential audience and understand their views and problems. By conducting extensive market research among customers, stakeholders, industry bodies and journalists, we can gather a picture of where your market is moving and help you to identify potential opportunities. As an experienced research and insight agency, we can also target out communications and content efforts with the intelligence of how our audience is behaving and consuming information.

Situation Analysis (Formative Research)

We’ll gather and interpret the intelligence and data that helps your organisation identify the real issues, problems and opportunities within a specific time and events context. We’ll work with you to analyse the environment, organisation and stakeholders.

Implementation (Monitoring Research)

Monitoring research is designed to examine whether the programme is on track as it is being implemented. We will help you actively react and adjust any campaign activity to ensure the most successful result.

Strategy (Programme Research)

Here, we ask the ‘who’, ‘how’ and ‘what’. Who is it that needs to be engaged with? How should they be engaged? What are the objectives and how will they be measured for success at the end of the programme? This ensures we provide you with a well planned programme likely to reap the very best results.

Evaluation (Evaluative Research)

In this final stage, we’ll help you determine whether the programme achieved its declared objectives and outcomes. We’ll do this by carrying out significant evaluative research, presenting this to you with recommendations for future campaign activity.

We use a wide range of research and analysis techniques including:

  • Quantitative, qualitative, mixed and tracking research
  • Primary and secondary research
  • Questionnaires and surveys (including omnibus surveys and syndicated studies)
  • Telephone interviews
  • Focus groups
  • Online and social media
  • Observation
  • Media research


get in touch

UK: +44 (0) 161 531 9447

Email: hello@northernhive.com