We’re an international communications agency helping brands to tell their story and build their brand.
Persuade. Inform. Communicate. Validate
Public relations is all about finding your story. It’s about figuring out what it is that you want to say, and to who. We’ll help you get to grips with your story as well as working with you to figure out where your audience is and how best to reach them. Our media relations expertise works as part of the bigger picture, using online and offline channels to communicate and persuade your target audience.
Contrary to popular belief, public relations is about much more than simply media coverage. While press coverage will always be an important way to raise awareness, there are many other ways to generate “buzz” around your brand. We’ll work with you to better understand your target audience, before using a variety of digital and traditional platforms to communicate with them directly. Ultimately, public relations campaigns must be about helping you, the brand, to build and nurture better relationships with the public.
Perception & Reputation
Influencers are an important part of any public relations strategy, due to their ability to impact purchasing decisions or change behaviours. We’ll help you to identify, connect and engage with the most powerful influencers in your sector.
We take time to identify and build relationships with the most prominent and useful influencers, encouraging them to interact, engage and talk about your brand accurately, effectively and to the most relevant communities. The influencers we most commonly engage come from groups including reporters or bloggers writing for a particular audience, researchers creating society debate or thought leadership pieces, think tanks, analysts, government officials or academics.
Managing any business without considering what your customers want – or think they want, is a surefire way to failure. We help clients understand how their company is perceived and make changes for the better.
We’ll help you get to grips with your brand values, navigate the challenges and adopt them as opportunities rather than barriers to success. We’ll also advise you on areas of community relations and corporate social responsibility. What do the world’s most well known brands all have in common? They are the most relevant. We’ll help your brand adopt this winning approach to react to what customers need today and want for tomorrow. The world’s most successful companies do not remain in business because they do the same thing year after year, but because they are not afraid of doing things differently, embracing change and moving with the times.
We love to talk. If you’d like to learn more about our approach to PR and marketing, drop us an email or give us a call.
Call us +44 (0) 161 531 9447