Build relationships with the media
Our clients enjoy extensive global press coverage thanks to a combination of our media contacts, solid media relations and pitching expertise. We work with journalists and clients to bridge the gap, pitching the right angle at the right time. Our clients have featured in outlets including Forbes, TechCrunch, BBC, Christie’s International Magazine, The Financial Times and more. Rather than blasting journalists with broad (and often bland) press releases, we’ll work with you – and them, to identify the right angles for the most relevant media outlets.
Through one-to-one briefings, press conferences, letters to editors, guest editorials and other story tactics, we’ll help your brand build a better relationship with the media.
Enjoy organic SEO benefits
Earned media can have a number of added SEO benefits, too. Articles published online with an inbound link to your site can boost your position within search engine results pages (SERPs). We’ll work with you to integrate earned media and guest posting into your wider organic SEO and public relations programme, ensuring your reap the benefits associated with this powerful tactic. Here at Northern Hive, we’re a team of writers too. We regularly contribute articles to publications including Trivago, Supply Chain Digital and Digital Engineering.
Build trust as a thought leader
Earned media (as opposed to paid media) is a great way to build social proof and trust. A study by inPowered and Nielsen found the following:
- 85% of consumers regularly or occasionally seek trusted expert content—credible, third-party articles and reviews—when considering a purchase.
- 67% of consumers agree an endorsement from an unbiased expert makes them more likely to consider purchasing.
- 69% of consumers like to read product reviews written by trusted experts before making a purchase.
We’ll work with you to develop a powerful earned media strategy comprised of traditional media relations, guest posting, speaking opportunities and more, to tell your story and position you and your organization as a key thought leader in your industry.
Get in touch
UK: +44 (0) 161 531 9447