We help brands attract, convert and delight their customers through effective digital marketing and organic SEO strategies.
Attract. Convert. Delight.
We use an inbound methodology across all of our digital marketing campaigns pulling together content, blogs, events, SEO, social media and other sources to create brand awareness and attract new business. In contrast to outbound marketing, where marketers try to find customers, inbound marketing earns the attention of customers.
We’ll help you get more customers to your site by placing relevant content in the right place at the right time. It’s all part of attracting, converting, closing and delighting customers. Even after an initial conversion occurs, we create valuable and memorable content that your prospects can continue to engage with and share, resulting in repeat purchases and an ongoing relationship with your brand.
SEO Content Strategy
We work using the latest Google search intelligence to create a topic-led strategy. Each of our content marketing and SEO campaigns starts by identifying short-tail keywords (or topics) for which you want to rank for. These keywords are known as a “pillar,” serving as the primary support for a larger “cluster” of long-tail keywords.
The content we subsequently create is determined by those long-tail keywords that people are searching for. Once the pillar and cluster keywords are decided, it’s time to start generating content. Typically, we create pillar pages that are in-depth and detailed resources on a particular topic. We then produce subsequent cluster content such as blogs that stem from your pillar page and contain the appropriate hyperlinks. This enables your site to build authority in a particular topic area.
There’s a high chance that about half of your visitors will never return to your website if you do not capture some bit of information about them. Our lead generation services follow a simple yet effective approach. Firstly, your brand must give before you ask (usually with content). Secondly, every step of the marketing process (advertisements and promotions) must be valuable in and of itself.
Before we get started on any lead nurturing campaign, we take time to clearly define your goals. We never stop testing and learning what resonates best with your buyer persona. Using every touchpoint as an opportunity for A/B testing, we continually adjust and improve lead nurturing campaigns to achieve established goals.
Email marketing is an effective and powerful tool. We’ll help your brand to create email marketing campaigns that are valuable, relevant, expected and integrated. Email marketing is only as good as the quality of your recipient list so we’ll help you cleanse and grow your lists on an ongoing basis.
Each year there is a natural decay of contacts, as people change jobs or email addresses. We’ll help you to update and replenish your list, preventing stagnation and burn out. We’ll devise goal-led email campaigns on your behalf and manage email lists to ensure they remain relevant and replenished. We see top-of-the-funnel lead generation as an essential part of a successful email and digital marketing strategy.
Social Media Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are numerous platforms to choose from (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and several ways to create and promote content – typically using social ads.
We create social media content calendars day in, day out. Through all our efforts, we continually ask “does the social media account reflect the brand identity and brand values and does it allow the target audience to engage”? This allows us to produce powerful social media content for clients in all industries. We integrate all our social media advertising campaigns with our organic work to really boost results.
Pay-Per-Click (PPC) Ads
Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is ‘pay per call’.
Paid search can be a useful tool for expanding the reach of landing pages and offers that have shown success via inbound marketing. We complement our inbound marketing campaigns with appropriate paid search ads or paid social ads. This allows us to promote content, fill in organic SEO gaps and reach new audiences.
We love to talk. If you’d like to learn more about our approach to PR and digital marketing, drop us an email or give us a call.