Content is king, so we create campaigns brimming with eye-catching content that stands out from the crowd.
Creative Content Marketing Specialists
Content is at the heart of every PR and marketing campaign we carry out. Our experienced and creative team of professionals pride themselves on creating enticing, eye-catching and effective content that helps brands stand out from a crowded marketplace.
Our presence across the UK and North America allows us to share the content we create with an international audience. This allows us to target content at the most relevant and engaged audience, resulting in higher interaction rates and ROI.
Our experienced content team works with you to create a strategic plan of content creation suitable for your brand message and goals. Creating compelling content and identifying the most effective channels, is essential to reach your target audience.
Buyer Personas & Audience Insight
The first step in creating an effective content marketing strategy is to better understand your audience. We’ll help you build a clear picture of your target audience and get to know the best ways to connect and communicate with them. We use a combination of market research, existing data and acquired knowledge to gain the desired understanding.
Once our content strategists have identified the target audience and the most effective channels, it’s time to create content. We regularly use podcasts, blogs, infographics, ebooks, video, and guest posting to achieve our goals.
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are numerous platforms to choose from (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and several ways to create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). We create social media content calendars day in, day out. Through all our efforts, we continually ask “does the social media account reflect the brand identity and brand values and does it allow the target audience to engage”? This allows us to produce powerful social media content for clients in all industries.
Infographics are a great way to display data, content, and information, in an easy-to-understand graphic format. They commonly mix simple wording, concise statements, and eye-catching images or graphics. Infographic content marketing is one of the best ways to communicate content. They are particularly useful if you’re trying to communicate a complex topic. While you can find a host of online templates to create your own infographics, our service offers convenience to clients who really want to stand out from their competition. We also help to save time, provide graphic design assets you may not have in-house, and add our strategic marketing expertise to ensure you strike the right note.
According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video content marketing has the power to boost conversions, improve ROI, and help you build relationships with audience members. A great video content marketing strategy has the power to turbocharge your overall communications efforts. With the ability to share video marketing content across website pages, social media platforms and even on websites of brand partners, the return on investment can be significant.
Blog & Article Writing
Blogs are one of the most powerful content types used in inbound marketing, so a solid blog content marketing strategy is important. They are a great way to share information with your customers and target audience and are also important for SEO purposes. Blogs can be used to convert readers into customers, boost brand awareness, and/ or build relationships with your audience. We’ll create a blog editorial strategy based on intensive keyword research, sure to boost your organic SEO efforts.
With our content created, it’s time to share. After all, there’s no use in creating content if it never reaches its intended audience. Our team of outreach specialists will help connect great content with key online influencers, media partners, journalists, and bloggers, as well as potential customers. We’ll also share content through your social media channels, helping to build your audience.
We love to talk. If you’d like to learn more about our approach to PR and marketing, drop us an email or give us a call.
UK +44 (0) 161 932 1611