Content is king. That’s why it’s at the heart of everything we do at Northern Hive.
Create. Share. Captivate.
Beyond an outstanding brand or product, you must also create outstanding content about your company and products. We’ve created a content machine here at Northern Hive, producing endless pieces of content for clients on a host of well-researched, valuable topics. We’re half agency and half content publisher, so you’ll be able to leave your content creation needs in our hands.
Creating outstanding content is vital not only to inform an audience, but also to attract links from other websites pointing to your own site. Better quality content is more likely to be shared across social media, signalling to search engines such as Google that your website is worthy of ranking for important keywords in your market. Each and every day we’re producing content such as blogs, white papers, infographics, videos, social media graphics, podcasts, ebooks and more. But we don’t just create great content. We know exactly how to get it in front of the right audience.
When we first start working with a new client, we’ll typically try out a selection of content to see what resonates with their audience. Different things work for different markets, and our experience in a number of sectors means you’ll get the benefit of our knowledge from previous clients. We most commonly produce:
- Blog articles
- White papers
- Slide decks and infographics
Give to Receive
The inbound methodology is all about giving value to your prospects before you can be expected to take their information and lead them into your sales funnel. By creating great content, you provide something worthwhile for your prospect. As a result, they won’t mind engaging with you and sharing their information.
Inbound marketing is all about attracting, engaging and delighting your potential customers. We’ll help you to change the approach of your strategy, giving away lots of useful resources and reaping the benefits in the long term.
Track & Measure
Our agency measurement team are constantly monitoring what works and what doesn’t, so you can be sure of a few changes along the way as your content strategy evolves.
There are a number of ways we track the things we produce. For example, we monitor the amount of inbound links directed to your blog or ebook, the amount of times the blog or ebook has been downloaded, how many shares it has had across your social channels, and the number of pages indexed by Google.
We love to talk. If you’d like to learn more about our approach to PR and digital marketing, drop us an email or give us a call.