Setting the direction
At Northern Hive, we believe the best campaigns and communications start with solid strategic thinking. Our strategy and planning services help brands and organisations define their goals, understand their audiences, and shape clear, evidence-based plans that drive real results.
Insight-led, goal-driven
We don’t just make plans – we build roadmaps grounded in research, insight, and experience. Whether you’re launching something new, shifting perceptions, or solving a specific challenge, we align your strategy with measurable outcomes and audience needs.
Our expertise
Audience research
We start by understanding who you need to reach, what matters to them, and how they engage – using market research, data analysis, and audience profiling to inform every decision.
Brand and messaging
We help shape what you say and how you say it – ensuring your brand voice, values, and messages are clear, consistent, and compelling across all touchpoints.
Campaign strategy
We develop full campaign blueprints, including goals, audiences, key messages, channel mix, and content strategy – all designed to deliver real impact, not just reach.
Stakeholder planning
From internal teams to external partners, we map out the people who matter most and design communication strategies that influence, inform, and involve them.
Multi-channel planning
We build integrated plans that work across online and offline channels – sequencing your message for maximum effect and adapting it to each platform’s strengths.
KPI frameworks
We set clear success metrics from the outset, helping you track what works, learn from what doesn’t, and prove the value of your communications.
Built for action
Our strategic thinking always leads to doing. We create plans that are realistic, actionable, and aligned with your wider business objectives. From messaging frameworks to multi-channel marketing strategies, we’ll give you a clear path forward – and the tools to execute it.
Let’s get started
Contact us today for a free consultation to review your approach to marketing strategy and planning and find out how Northern Hive can help.