To celebrate four decades of award-winning hospitality at Knutsford’s Belle Epoque restaurant, we were briefed with running an awareness campaign and VIP launch event. The first stage of the campaign involved securing media interviews with Director Matthew Mooney, highlighting the restaurant’s celebrity credentials and iconic history. We secured coverage in publications including The Caterer, Manchester Evening News, North West Caterer, Big Hospitality, and Cheshire Life.
For the second stage of the campaign, we ran a 40th-anniversary event complete with red carpet and celebratory menu. We invited 200 influential VIPs from the region and a number of industry figures. To generate further excitement around the event, we secured event partners and even had the main Knutsford road closed for red carpet arrivals.
Finally, we created an event video and generated a further 45 pieces of media coverage.
Additionally, we helped The Belle Epoque with the communications around their various accolades and awards. The business closed its doors in 2019, moving its catering business online.
Header image credit: Sophie Bradley