Speedel is a B2B courier company based in the UK’s East Midlands. The company provides time-critical sameday logistics services across the UK and Europe for aerospace, aviation, legal, healthcare and retail.
We were briefed to help Speedel develop their new website, create a content marketing strategy and help establish a public relations campaign to boost earned media and inbound links. Our B2B team were also tasked with managing the brand’s social media accounts.
Throughout the year, our team worked with Speedel to identify the key benefits of using Speedel to send a parcel. We placed guest post articles to earn valuable inbound links and underpin the logistics firm’s credibility providing comment on a number of topics. These guest post articles featured in a host of publications including Manufacturing Global and Supply Chain Digital.
We developed an SEO and inbound marketing campaign to drive organic performance of the Speedel website.
We helped with community relations too, sharing news and of Speedel’s charitable and local involvement during the coronavirus pandemic. A LinkedIn campaign helped to highlight the brand’s success with customers, increasing engagement and sharing reviews and experiences from existing customers to drive further custom.