Northern Hive provides retained communications and content support for Jordan Lynch Private Finance, one of the UK’s leading independent mortgage and property finance brokers. Working as an extension of their in-house team, we deliver a joined-up approach across digital, press, and client-facing channels to ensure their communications are consistent, timely and always aligned with the rapidly changing financial landscape.
Our work currently involves a full website content revamp, bringing clarity, tone and structure to the firm’s online presence. We rewrote all core service pages, refined their tone of voice, and created new content to reflect Jordan Lynch’s values, specialist expertise, and high-net-worth audience. This included sections focused on bespoke lending solutions, complex income structures, and private banking relationships — all positioned clearly, professionally and in line with FCA compliance.
Alongside the website refresh, we continue to manage ongoing content updates, adding timely commentary, team news, and service developments as the business grows. Our content strategy is rooted in credibility and clarity — helping prospective clients understand their options and why Jordan Lynch is uniquely placed to help.
In addition to web content, we manage press office activity, handling incoming media enquiries and proactively responding to requests from financial journalists seeking expert insight on the mortgage and property finance markets.
We also manage social media content and planning, curating and creating weekly updates across LinkedIn and other relevant platforms. These updates include market news, base rate changes, internal team developments, and topical commentary — all written in a clear, accessible tone that reflects the brand’s professionalism and approachability.
When key industry developments occur — such as Bank of England base rate announcements or major lender changes — we respond in real-time, preparing short-form content and distributing updates via email marketing to Jordan Lynch’s client and intermediary database. These updates help position the firm as a proactive, knowledgeable and client-focused partner, while also supporting retention and referral activity.
Every element of our support is designed to help Jordan Lynch build trust, communicate clearly, and remain front of mind for clients, partners and introducers. Our agile content process allows us to respond quickly to a fast-changing market while maintaining brand consistency and tone across every channel.