Form yoga mats are not only eco-friendly and recyclable but are grippy, sustainable and beautiful. Alongside the regular rectangular mat shape, the Form range also includes circular mats for a more diverse practice. The London-based company launched the carbon-negative yoga mats officially in 2018.
Our consumer PR specialist was briefed to run a festive PR campaign around the yoga mats, highlighting their green carbon-cutting credentials and striking image. The brief also included the launch of a carbon-negative travel yoga mat, ideal for those traveling on business who wish to practice whilst away from home.
We created an extensive media list pulling together influential contacts from around the world. We then pitched the yoga mats to each press contact securing placement in Christmas gift guides and new year health features. The mats featured in several online and print media including Forbes, Metro, Women’s Health, Daily Mail, London Evening Standard, New York Post, and US Magazine.
We’re currently working with Form on a number of other campaigns and are focused on the company’s sustainable credentials.