Our head of engineering was tasked with helping Canadian based SaaS provider Envenio create and manage an inbound and content marketing strategy. Using the Hubspot software, we carried out buyer persona and customer research, created specialist landing pages to integrate within their website, and set up a content marketing plan complete with a blog and social media calendars.
Lead capture and lead nurturing underpinned all PR and marketing efforts, as well as an SEO topic strategy to boost the performance of the website on Google. The target audience was predominantly freelance engineers and small teams who required additional software assets yet did not have the budget or equipment to meet such huge compute requirements.
We increased Envenio Engineering’s email list of engineers and created blog content around leading topics in the engineering simulation field. We worked with the Envenio’s sales team to identify customer pains, streamline the buyer process and provide useful content for engineers. We also managed the company’s presence at exhibitions and events across North America and Europe. Also, blogs were written covering many simulation and HPC topics, many of which were shared with engineering media outlets around the world.
The inbound marketing campaign saw an increase in website visits, user engagement, and demo sign-ups for the simulation product. Additionally, the campaigns saw over 98 pieces of media coverage with articles featuring in HPC Wire, Engineering.com, Design Engineering, Connecting Industry and HVACR Magazine.