Generating buzz
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark. We’ll work with you to create a buzz with the media outlets that matter, helping you reach the right audience for your brand and tell your story.
Strategic storytelling
Our approach to media relations is structured, collaborative, and buzzing with purpose. We work closely with clients to uncover the stories that matter – then shape and pitch them in ways that resonate across national, regional, trade, and digital media.
Our team includes former journalists and media pros who understand both sides of the press desk. We speak the media’s language, and we know how to make your message stand out in a changing and crowded news cycle.
Our expertise
Targeted media outreach
We craft compelling press releases tailored to your brand and news, ensuring they’re sent to the right journalists and outlets for maximum impact. Every story is backed by a strategic outreach plan designed to secure meaningful coverage.
Proactive and reactive PR
From launching new initiatives to responding swiftly to breaking developments, we plan and execute PR campaigns that position your brand in the spotlight. Our team anticipates media trends and stays agile, ensuring your voice is part of the conversations that matter.
Relationship building
We cultivate strong relationships with trusted journalists, editors, and content producers across sectors – so your story gets a warm welcome, not a cold pitch. These connections help us secure better placements, faster turnaround, and more coverage.
Media coordination
Whether it’s a product launch, press event, or major announcement, we handle every aspect of media engagement – from invites to follow-ups. We ensure journalists are informed, engaged, and on-site (or online), generating excitement before, after and during the event.
Thought leadership
We position your key people as go-to voices in your industry, securing expert commentary slots, bylines, and media interviews. It’s about building credibility, showcasing expertise, and keeping your brand front-of-mind with your target audience.
Crisis and reputation
When the unexpected happens, we’re your calm in the storm – ready with clear messaging, media handling, and reputation repair strategies. Our experienced team helps you respond with speed, integrity, and confidence, protecting your brand’s long-term value.
Creating a buzz that lasts
We don’t just chase quick headlines – we build long-term visibility and credibility. Whether you’re launching a new product, entering a new market, or establishing yourself as a thought leader, we’re here to build the kind of presence that lasts.
Our media relations work is tailored, measurable, and always aligned with your wider marketing and communications strategy.
Let’s get started
Contact us today for a free consultation to review your current media relations strategy and find out how Northern Hive can make your media relations work harder for you.