Change is coming faster today than ever before and companies must adapt. As a global emerging technologies marketing and PR agency, we help executives of technology companies to position their brand at the forefront of change.
Emerging Technologies & Computer Science PR & Marketing
45% of total economic gains by 2030 will come from product enhancements, stimulating consumer demand. This is because AI will drive greater product variety, with increased personalisation, attractiveness and affordability over time. For this reason, AI companies require an AI marketing agency like Northern Hive to drive forward their communications efforts, create technological content, increase awareness and monitor this rapidly growing industry. We help manage the creation and distribution of content, assist with thought leadership and stakeholder campaigns, and even host our own events with our clients placed front and centre.
Quantum computing, or the use of quantum-mechanical phenomena such as superposition and entanglement to perform computation, is a rapidly emerging technology taking off around the world. And with good reason. Quantum computing could change the world. It could transform medicine, break encryption and revolutionise communications and artificial intelligence. Companies like IBM, Microsoft and Google are racing to build reliable quantum computers. Our associations in the sector and extensive technology media contacts can help those in the quantum space spread their message and communicate the benefits of quantum.
As experienced CAE and simulation marketing consultants, we have worked with companies in the computer-aided engineering, computational fluid dynamics (CFD) and the wider simulation community. Our media contacts and knowledge of the CAE and simulation sector allow us to create engaging marketing campaigns, drive leads and assist with the creation and publication of news and research.
We can help a number of businesses in the sector from those offering SaaS (software-as-a-service) to those in specific industries using simulation, such as HVAC.
A basic definition of smart technology is that it goes beyond just the normal sending and receiving, consumer searching for information, and the traditional turning things on and off. Instead, it offers the consumer much more interaction and control, through use of the Internet. Much of this definition refers to smart devices – phones, TV’s, appliances, cars, personal assistants, etc. Consumers are certainly warming to the idea of using smart tech to control everything from their home security systems to their thermostats. We’ll help you to launch, build and drive awareness around your smart technology brand. We’ll also help businesses and consumers understand how to incorporate your smart technology into their everyday lives.
Whether your fintech brand is B2B or B2C, or even a combination of both, we’ll help you acquire trust and credibility (a key challenge for any financial services brand). We’ll do this using an integrated communications and digital strategy that educates your target market as quickly and cost-effectively as possible. We’ll work hard to get people talking about – and evangelising for – your fintech brand. This, in turn, will result in more awareness, sales and revenue growth.
Blockchain is essentially a digital ledger used to record transactions but secured due to its encrypted and decentralised nature. During 2019 some commentators argued that the technology was over-hyped and perhaps not as useful as first thought. However, real-world results from the likes of FedEx, IBM, Walmart and Mastercard during 2019 is now leading to more widespread adoption of the technology. We’ll help you to identify key thought-leadership placement in the media, assisting the overall conversation and driving powerful content to place your brand in the most optimal position.
We love to talk. If you’d like to learn more about our approach to PR and marketing, drop us an email or give us a call.
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