Hartpury University has reappointed Northern Hive as marketing and PR partner for its four major equestrian events this summer.
The comprehensive public relations brief covers four international fixtures at the specialist Gloucestershire educational venue including the NAF Five Star Hartpury Festival of Dressage (1-5 July), NAF Five Star Hartpury Showjumping Spectacular (14-16 July), and NAF Five Star International Hartpury Horse Trials (12-16 August).
The agency will also manage the press office for the FEI Dressage and Eventing European Championships for Young Riders and Juniors (27 July – 2 August).
The agency will handle all press office activities for the four events, and is tasked with managing Hartpury’s equine online and offline content channels. Social media activity and strategic communications will also form part of the brief.
Hartpury University and Hartpury College are specialist educational providers, sharing a 360-hectare campus in the heart of Gloucestershire. The institutions have almost 4,000 college and university level students studying postgraduate and undergraduate degrees, A-levels and diplomas in the areas of sport, equine, animal, agriculture and veterinary nursing.
Students at Hartpury have access to the largest equine educational establishment in the world, cutting-edge sports facilities, an extensive animal collection, an animal therapy centre, science laboratories with industry standard equipment and a fully working farm.
Philip Cheetham, Equine Director, said: “This is another very exciting year for our equestrian events, as we invest in their development with new activities for equine professionals, businesses and enthusiasts alike. Alongside showcasing emerging equestrian talent, our events provide unrivalled opportunities for our students to gain real-world experience and make valuable connections for their careers. They also help us to sustain our world-class facilities, which further strengthens their learning.
We’re pleased to welcome back Northern Hive as our PR partner and look forward to our best summer yet.”
Mark Hayward, CEO of Northern Hive said “We are delighted to be working with Hartpury in what looks set to be an exciting summer of equestrian sport. The venue is a shining example of a world-class equestrian facility and we look forward to helping the Hartpury team to grow and develop even further in the months ahead”.
Northern Hive is an international PR and digital marketing agency with a head office in Manchester, Dallas and Montréal.
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